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Nike x Undercover Gyakusou S/S 2013 at Firmament
 
Feb. 26th 2013
Nike x Undercover Gyakusou S/S 2013 at Firmament
 
The Nike x Undercover Gyakusou S/S 2013 collection is tailored primarily to the specific cooling requirements of the summer-country skies and relies on unlined, breathable and lightweight materials. Designed to withstand the summer heat, the new collection combines functional innovation and avant-garde aesthetics. A signature fusion of function and utility.

The successful partnership between Nike and Jun Takahashi, founder and head designer of Japanese label Undercover, continue with this premium running collection now in its sixth season. The exclusive designs are not only due to their limited edition, but mainly because of their groundbreaking combination of style and in demand functionality.

In Rio de Janeiro, where summer temperatures exceed 104 degrees, Gyakusou runners battle the heat as they fly along the Brazilian city’s colorful streets, through its verdant tropical parks, and past legendary landmarks and lagoons. Uniting this transcendent state of concentration and contemplation with amplifying adrenaline, they achieve a state of Zen, enabled by their weather-combative equipment.

The Nike x Undercover Gyakusou S/S 2013 collection infuses Jun Takahashi’s less but better design philosophy with the latest Nike innovations to present a technologically advanced line. Designed specifically to address the cooling requirements of summer runners in Brazil and worldwide, it employs unlined, breathable, and supremely lightweight materials from head to toe, providing avid athletes with the ability to pursue their passion despite sweltering conditions. The collection’s trademark color palette speaks to Takahashi’s urban-rural accord with subtle city tones and natural hues, which are popped this season by bright Mesa orange, lush Victory green, and fuchsia Sangria pink, reflecting the renowned vibrancy of Rio landscapes.

The new Nike X Undercover Gyakusou S/S 2013 collection will launch here at Firmament, Saturday March 02.

> NIKE GYAKUSOU Spring/Summer 2013 Video

> SHOP NIKE GYAKUSOU S/S 2013 FROM THIS FRIDAY - MIDNIGHT!

 
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